Brand Strategy

Putting into practice our group's management principles as a common value, Fukuoka Financial Group,Inc. (FFG) aims to express the “Core Value” as our commitment to continue delivering real value to customers, shareholders and the regional community as well as develop our brand slogan, “To be your Bank of choice.”
With each and every employee of this group providing this “Core Value,” we aim to respond to the diverse needs of our customers in a more empathetic, accurate and speedy manner as well as live up to our slogan of “To be your Bank of choice.” as a new financial group.

Core Value

Your closest bank: 　We will lend a sympathetic ear to, converse with and collaborate with customers. 　
Your reliable bank: Using our vast knowledge and information, we will offer optimal solutions to each and every
one of our customers.
Your sophisticated bank: As a professional financial service group, we will continue to make proposals that
exceed the expectations of our customers.

Fukuoka,” a town that could be referred to as the face of Kyushu, was used at the beginning of the name “Fukuoka Financial Group.”
　 The visual image and sound of the word “Fukuoka” express our group's growth, rapid progress and stability.
The message embodied in our symbol is “Link = Ring.”
　 Our desire to become a link between regions, people and companies is represented by a dynamic ring.
The color blue represents the “brilliant sea and sky” boasted by Kyushu, as well as our affection for the region beyond prefectural borders and organizational frameworks